For a long time, visual 3D product configurators have been a part of B2C internet commerce. You’ve probably used a simple 3D configurator if you’ve ever visited a website that allows you to change the color of an item of clothing and display it on a rotatable 3D model.
3D product configurators are now making the shift from B2C to B2B. They’re also changing the way sophisticated products are bought and sold. Salespeople use them to specify unique product configurations, and purchasers use them to configure complex products on manufacturers’ websites independently.
What exactly are 3D configurators, how do they function, and why would you want one? Continue reading to find out.
What is a 3D Configurator, and how does it work?
A 3d configurator is an online application that allows users to configure or customize things in real-time and views the results onscreen. Many 3D configurators have a drag-and-drop interface that takes users step by step through the available options.
After that, the final product configuration can be used to generate detailed pricing quotations for customers, as well as technical drawings and CAD files for final engineering and manufacture, if accepted. These visual tools aid in the speeding up of sales, design, and manufacturing processes, as well as giving clients greater control.
From start to finish, learn how to implement CPQ.
It’s no secret that CPQ has a big impact on customer satisfaction, but what can it do for your business?
Both B2C and B2B sellers and purchasers benefit from visual product configurators. They can be placed in the hands of sales reps to assist them during one-on-one sales calls or embedded into eCommerce websites for direct ordering.
Customers can see a dynamic 3D rendering of the product, regardless of who configures it. This offers them a better understanding of how the product appears and operates. As a result, purchasing anxiety is lessened, and decision-making is improved.
What Are the Advantages of a 3D Configurator for Buyers and Sellers?
The adoption of 3D product configurator software benefits both manufacturers and their customers. You’ll wonder how you ever did business without it if you sell complex, engineer-to-order products.
Advantages for Sellers
Manufacturers who use 3D configurators rapidly learn that it helps them improve sales while also shortening the traditional sales cycle. You can:
• Shorten lead times
• Improve design accuracy
• Create an unlimited number of options and sell products you’ve never physically produced before
• Release new products and options on the schedules you want
• Speed up your time to market
• Optimize your production process
• Easily handle the most complex orders
• Ramp new hires faster
• Use product renderings for marketing purposes instead of expensive product photography
• Stand out from the competition with a 3D configurator
Customers are essentially selling to themselves since they develop their unique products in 3D. This relieves strain on your sales team and allows you to redirect them to other tasks, allowing you to maximize active selling time.
Your customers will benefit from visual product configuration as well. Customers can use a 3D configurator to:
• Get a deep, visual understanding of complex products and take direct ownership of their choices (no need to travel to a physical showroom)
• View every potential option from a massive product catalog in realistic 3D (no need to rely on generic photographs)
• Satisfy their unique needs and demands with totally custom products
All of these advantages contribute to increased consumer satisfaction, which leads to increased retention.
Incorporating a 3D Product Configurator into Your Online Store
Visual CPQ is quickly becoming a must-have solution if you sell complicated, customizable products on your ecommerce website.
You may enable online customers to configure products in real-time and see the results of their efforts on the same web page by incorporating a 3D configurator into your product pages. Customers receive instant feedback, and you receive online orders without having to go through a lengthy sales procedure.
A website or product page with a 3D product configurator becomes a virtual showroom that operates 24 hours a day, seven days a week. It allows you to access a worldwide audience without having to hire a team of pricey international sales representatives. It’s the best answer for people who work from home.
Because they can self-serve, buyers prefer to use online 3D product configurators. They don’t have to wait for a sales representative to call and then deal with the customary back-and-forth associated with custom orders. It puts them in the driver’s seat and relieves the stress.